The United States has solidified its position as the leading source of greenfield foreign direct investment in Saudi Arabia during the first half of 2025, with American companies backing 61 projects worth a total of $2.7 billion. This surge in American investments marks a significant shift in global investment trends, as US-based firms continue to bolster the Kingdom's economic diversification efforts under its Vision 2030 initiative.

The surge in greenfield investments from the US is part of a broader pattern of growing foreign interest in Saudi Arabia’s non-oil sectors, particularly technology, manufacturing, and renewable energy. The nation's ambitious plans to diversify its economy away from oil dependency have been instrumental in attracting foreign capital, with the US leading the charge.

Saudi Arabia’s push for foreign investments aligns with its goals to diversify its economy and create more job opportunities for its young population. This strategy, outlined in the Vision 2030 blueprint, has been bolstered by several policy shifts, including regulatory reforms and incentives aimed at attracting foreign capital.

American investors have been particularly active in the Kingdom’s burgeoning tech and infrastructure sectors. Companies like Microsoft, Amazon, and Tesla have already established or expanded their operations, with further expansion expected in the coming months. The US is also a key player in Saudi Arabia’s growing renewable energy sector, with several partnerships focused on solar and wind energy development.

The Kingdom’s substantial investments in infrastructure and technological advancements are creating a fertile environment for foreign companies to set up operations in Saudi Arabia. Greenfield projects, where companies build new facilities or expand existing operations, have become an important avenue for foreign investment. These projects help to transfer technology, create jobs, and stimulate local economies, all of which are in line with Saudi Arabia's long-term economic goals.

The influx of greenfield investments comes as part of a broader global shift towards increased international business ties with Saudi Arabia. While US companies have historically played a significant role in the Kingdom’s economy, their increased participation in new sectors demonstrates the country's growing importance as a regional and global business hub. As part of the broader geopolitical landscape, the US’s economic engagement in Saudi Arabia also serves to strengthen bilateral ties, with trade and investment acting as key pillars of the relationship.

Despite these impressive figures, there remains a level of caution among some investors, especially concerning regional political risks and potential regulatory challenges. However, Saudi Arabia has been proactive in addressing such concerns through ongoing reforms aimed at improving its business climate. The introduction of measures such as the Saudi Green Initiative and the creation of new free trade zones have been central to the country’s strategy of attracting long-term foreign investments.

Greenfield FDI has grown consistently in recent years, driven by Saudi Arabia’s incentives aimed at foreign investors, including tax breaks, capital allowances, and access to the lucrative GCC market. The country’s strategic location, coupled with its vast resources and rapidly growing population, makes it an attractive destination for companies looking to expand in the Middle East and beyond.

Industry experts note that this rise in greenfield investments reflects both the increasing attractiveness of Saudi Arabia as an investment destination and the ongoing confidence American firms have in the Kingdom's economic trajectory. Several high-profile announcements of joint ventures and new projects, particularly in technology and infrastructure, signal a long-term commitment to the Saudi market.

The United States' dominance in this segment is not merely a reflection of the scale of the investments but also a strategic move to capitalise on Saudi Arabia's expanding economy. As the Kingdom continues to shift away from an oil-centric economic model, American companies are positioning themselves to play a pivotal role in the country’s diversification efforts.